Relationships are tricky, exciting, frustrating, energizing.
There are so many aspects to a relationship.
Some fail before they even had a chance.
Some exceed people’s wildest dreams.
While others seem to go day in and day out just existing…
We definitely do not want that now do we?
So, what makes relationships flourish? You know those relationships you look at and think, “What do they have that we don’t have?”
Let me be clear, this conversation pertains to all types of relationships, but the one I am referring to is your relationship with your followers.
It’s a pretty important one, wouldn’t you say?
The people who choose to follow us deserve a lot from us. Seriously, the fact that they have trusted us with their name and email, well – to me, that’s a big deal… I don’t just give anyone my email, do you?
With that said, how you are honoring this? What are you doing to make sure you’re taking care of your people in the best possible way?
I will tell you when I first started in my online business I allowed myself to get so overwhelmed that I did a terrible job nurturing my tribe.
I was inconsistent.
I felt the need to talk about EVERYTHING – I was on a mission to prove I was smart and I knew lots of stuff…LOL! It’s pretty funny to me now.
The online space has the ability to suck you in and make you think you “should be” doing a whole of things;
…I can go on forever, but you get the point, we are absolutely pulled as we watch the online guru’s killing it and we feel we need to do what they’re doing in order to stay in the game.
Nothing is further from the truth and I learned this the hard way.
I spent way too much time watching their businesses grow that I lost momentum in mine.
Please don’t do this!
Here are 3 things I should have been doing to nurture my tribe and create a healthy relationship with them all. I do these today and I encourage you to do the same.
#1. Know who you are! Just like any relationship, you can’t go into it not knowing who you are as a person. If you’re lost, confused, all over the place – so will your relationship. You have to confidently know who you are at your core.
Knowing your core values is a great place to start. Knowing how you want to run your business is also important. Knowing who you want to be as a coach will prevent you from getting distracted by what you “think” you should be doing.
You will be very focused on what you KNOW you should be doing. It is a great feeling. This clarity will reflect in everything you do, write, say… and your followers will love you for it.
So, who do you want to be as a coach? Know how you want to show up and then get busy putting yourself out there as the coach you want to be.
#2 Be clear! After you discover who you want to be as a coach you now will have a compass as to what your main message will be.
You want to hone in on a specific specialty. When we try to talk about everything we attract no one, when we zone in and speak about one thing we attract someone… this is the goal.
The more specific and clear you are with your message the more people are going to listen. If you’re talking about fitness one day and then you’re selling or pitching make-up products the next, people won’t get it. They need to get you in order to build that know, like, and trust.
I can’t stress this enough. People buy from people they trust. Clarity in your message will create the trust factor and a much healthier relationship with your people. As a result, selling will come with ease!
#3 Finally, be consistent. If this is not coming with ease right now it will after you do steps #1 and #2. When you know the kind of coach you want to be (compassionate, accessible, hands off, etc) and you’re clear with your message – you have found your specialty within your niche, being consistent is a no brainer!
Lack of consistency comes from lack of knowledge on your part.
You see we set the tone in the relationship between us and our followers. If you’re finding these relationships challenging to create, that’s on you – said with complete love.
You are missing something in the relationship sauce and it starts with who you are, what your message is, and how consistent you’re being with it.
Want to learn more about being consistent in your message and your content?
Join me for my 5 Day Conquer Your Content Challenge. In this challenge you will learn:
Day One: 2 critical exercises you need to do to help you map out 12 months of content and LOVE writing without taking up an entire day or more!
Day Two: How to be a consistent content creator all while saving time, even if you struggle with knowing what to write about.
Day Three: My #1 strategy that has me overflowing with ideas and mapping out a month’s worth of content in less than 15 minutes.
Day Four: The exact method I use for writing emails and blogs that speak right to my ideal client in less than 20 minutes.
Day Five: 4 time saving strategies to help you repurpose your content and become more visible to your followers allowing you to sell with ease.
Click here to register→ 5 Day Conquer Your Content Challenge.
To Your Success,