When it comes to attracting ideal clients on repeat, having a stellar Unique Value Proposition (UVP) is key, because it answers an important question we’ve all asked at one point or another…
“What makes me different?”
In today’s online market, it’s quite easy to think, “What’s my wow factor?”
After getting certifications in marketing, I discovered a few must haves and an actual formula, which consists of 7 key questions that led me right to my special something something.
Today, I am sharing those exact 7 questions with you so that you too can reveal your superpowers, and craft your very own Unique Value Proposition.
Number One: When it comes to your business, what comes naturally to you? Is it content creation, sales? Maybe it’s marketing. What is that thing that is so easy for you that may be super challenging for someone else?
Number Two: What do you love most about your work? What is it for you that helps you show up as your very best?
Number Three: When it comes to creating content, what topics just flow from you?
Number Four: The topics you do speak/coach/train on, why does it make sense that you should be the one teaching this content? Why do people love learning from you? Is it your style of training? Maybe it’s your energy, or maybe it’s the genius ideas that you come up with. What is it that makes your people more compelled to learn from you?
Number Five: What value do you bring to your audience? Think about when people say, “Oh my God, that was so helpful”, or, “Oh my God, I never thought about it that way.” Take note of these moments. These are your superpowers at work.
Number Six: What problem or problems do you solve? Knowing this with complete clarity is critical for any and all of your marketing efforts. This is what sets you apart and magnetizes your perfect people.
Number Seven: How do you solve it? What do you do to help your people get the results they desire? Knowing this will help you put a name to your methods and your frameworks. Putting a name to your processes will spice up your marketing. Spicing up your marketing will create a perk-up effect making you a standout in your niche.
When you put all of this together, you will craft a stellar Unique Value Proposition.
This will also help you make a key mindset shift and connect to the fact that you are special and unique, and so claiming your space as a go-to coach is a non-negotiable.
To make this easier for you, I put this all together in a neat, fillable PDF so that you can have it all in one place. PLUS, I added an example of my UVP to see how this flows.
Be sure to [DOWNLOAD] it HERE.
A UVP is a way for you to define the relevancy of your offer, quantify your value, and differentiate yourself from the rest.
Crafting this by using these 7-questions will be extremely helpful. In many ways, it’s the first thing your audience will connect with – therefore, it can actually be the entry point for your customer value journey. So you want to make sure it is clear and representative of you, and your offerings.
You are now primed to craft a stellar UVP – take your time with this and let me know how it goes!